Articles

Perspectives from our consultants on data analytics, governance and growth.

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Creating A Positive Customer Experience In The B2B Tech Sales Cycle

Written by Occam Labs · 28 July 2020

How analytics can help commercial teams understand decision points, reduce drop-off and improve buyer confidence.

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How Can Tech Companies Exploit A Digital Buying Journey?

Written by Occam Labs · 28 July 2020

Behavioral analytics can turn browsing, trial usage and product engagement into a clearer growth strategy.

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Combining Inbound Marketing & SEO To Improve Search Performance

Written by Occam Labs · 28 July 2020

Use search behavior and content analytics together to build stronger visibility and higher intent pipelines.

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Marketing A Product That Nobody Thinks They Need Yet

Written by Occam Labs · 28 July 2020

Shape demand with evidence-driven positioning, progressive education and better segmentation signals.

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Data Governance In The Age Of GDPR

Written by Occam Labs · 28 July 2020

Privacy regulation is a moving target. Strong governance programs create trust while keeping teams productive.

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Data Monetization: Turning Operational Insight Into Product Value

Written by Occam Labs · 28 July 2020

What to package, how to position it and where analytics can create entirely new revenue streams.

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