Marketing Analytics
Data + Digital = Growth
Among all the business aspects that have changed with the advent of technology, perhaps the most profoundly affected has been the role of marketing.
Advancements in technology are allowing now the capture of real-time data, while facilitating large-scale data enrichment, processing and analysis.
The value of marketing analytics lies not just in measuring the numbers but in helping put the business user in control to optimize performance and craft an effective marketing strategy. Organizations today have more data than ever at their disposal and OccamLabs can help you realize its value for your marketing team.
Data + Digital = Growth
Among all the business aspects that have changed with the advent of technology, perhaps the most profoundly affected has been the role of marketing.
Advancements in technology are allowing now the capture of real-time data, while facilitating large-scale data enrichment, processing and analysis.
The value of marketing analytics lies not just in measuring the numbers but in helping put the business user in control to optimize performance and craft an effective marketing strategy. Organizations today have more data than ever at their disposal and OccamLabs can help you realize its value for your marketing team.
Test & Optimize Campaigns
Decisions about setting marketing budgets and spend allocations may have in the past been done haphazardly without definitive facts or figures.
Empowering your team with information and insights on marketing performance helps improve tactical and strategic choices about marketing investments.
Marketing needs data to be able to optimize actions across different customer touch points and to provide insights on a company’s performance at a strategic level.
OccamLabs has the right experience, process knowledge and the technology expertise to help transform your business through marketing.
52% of consumers (and 65% of B2B buyers) say they’re likely to switch brands if a company doesn’t personalize communications to them (Salesforce)
Navigate Trends
As customers change how they buy, the pressure is on for marketers to
become more receptive and responsive to the trends and shifts in buyer
behavior.
Being able to quickly map out, interpret and adapt to these complex decision making journeys creates valuable business opportunities.
Data and advanced analytics help eliminate much of the guesswork needed to create a vivid picture of your customer and their needs.
Too much information can be overwhelming, and the very scale of the data involved makes it easy to become swallowed up in endless analysis. OccamLabs helps companies ramp up their ability to harness data with our analytics expertise.
A Forrester study found that 44% of B2C marketers are using big data and analytics to improve responsiveness, with 36% actively using analytics and data mining to gain greater insights to plan more relationship-driven strategies.
Understand Customer Behavior
33% of elite marketers say having the right technologies
for data collection and analysis is the most useful tool
in understanding customers.
Econsultancy & IBM
Data analytics can be a decision-support tool, turning insights into well-designed products and campaign offers that delight customers.
Using powerful routines and algorithms to automate the task of quantifying how much customers value a particular product feature or testing new approaches to help marketers understand consumer behavior, predict future trends, and plan marketing campaigns accordingly.
The insights derived from predictive analytics equips marketers with a view on how consumers will likely respond and therefore apprise how to optimize available resources.
OccamLabs has a systematic approach to data quality management and enrichment that delivers results without the expense of having to set up a complex in-house analytics infrastructure.
